Manage Your Reputation Online

Small business owners are terrified of having their company or brand online smeared. It’s no wonder and it is not surprising that business owners can feel powerless when they are subject to a torrent of online criticism.

You can prevent this from happening by simply controlling your reputation. Companies that are directly hurt by the media are examples of companies who have lost control of their narrative or didn’t pay attention until it was too late. But that doesn’t mean you have to.

Two-step procedure to manage your brand online.

Engage!

When it comes to reputation management, the best and most important thing you can do is simply to be there. If you don’t participate in the conversation, it is impossible to control it. You can connect with customers regularly on all your social media channels. Social media is social. Your customers are not your target audience. Instead, you should be talking with them. This is an important distinction that owners often overlook. You should be prepared to talk with your customers for a while. You’ll have control over the story and be able to guide the conversation.

Rapid Response

Engaging means you have an ear for the ground. If someone leaves a negative review, or any other negative press, it will be obvious quickly. Respond when you see it! Do not respond in anger. Do not lash out or get defensive. Remember, everyone online can see your responses and what you are saying.

You can respond calmly and professionally, try to find the root cause of the problem, then do your best to solve it. Customers will respect you if you show that you are trying and don’t lose your cool.

Management of your reputation sounds more difficult than it really is. It’s all about being involved and connected. Keep your fingers on the pulse of the online community around your business.

Dark Web Scan

There is nothing that can damage a company’s reputation faster than the exposure of their customers’ data to the rest of the world. Are you aware if your data was compromised? SpartanTec Inc provides a free dark-web search. It’s better to be safe than sorry. Contact us today or fill out our simple online form – https://www.spartantec.com/darkweb/

SpartanTec, Inc.
Fayetteville, NC 28304
(910) 745-7776
https://manageditservicesfayetteville.com